How does your media product represent particular social groups?

With our production, we decided to use a countertypical villain in it, which is of course the blonde teenage girl. The reason we have gone against the norm is due to the shock that the audience will recieve when they suspect that the girl has been killed by the stalker, but then infact kills the stalkers.

An example where this has been used is in Buffy the Vampire Slayer, but instead of the main protagonist killing the vampires, she is the vampire. The reason that Buffy the Vampire Slayer became so popular was because something like this hadn't been seen before, as with Twilight, which again links to our film with the idea of vampires.

The video below shows parts of Buffy the Vampire Slayer, but also shows that this particular social group which is 18-32 year old blonde girls has an appeal on a male audience which is known as the male gaze. We incorportated this idea into our film by choosing a blonde lead character over a brunnette.

The reason that we felt that our main protagonist should not be linked to any steriotypical youth culture of today is because it would ruin the idea of our genre, which is gothic horror. This is because you do not expect the main protagonist in a gothic horror to be drinking, smoking and socialising with freinds much.

The clothing is also very important when linking to social groups. In a film when trying to appeal to a male gaze, you do not expect the main protagonist, if female, to be wearing, for example some trousers, you would be expecting her to be wearing a skirt and a low cut top. Also the colour of the clothing can play a large part in the genre, for example in a Rom-Com you would expect some bright colours, whereas in a gothic horror you would expect dark blue / black.