Who would be the audience for your media product? & How did you attract / adress your audience?

We decided that we wanted the audience for our film to be a teenage one, due to the popular demand for films now at our age range, but we did not limit our audience there. We tried to get our film to appeal to as many different catagories of people as we could, for example, we had the main protagonist as a blonde young female, which appeals to the male gaze, but also to appeal to the female gaze we added the idea of romance, with the main protagonist wanting to meet her boyfreind to tell him something. Also to appeal to a young audience we used a teenage cast instead of an older cast, but an older generation might also enjoy watching this film because of the genre, not because of the cast.

We attracted our audience in many different ways. The first, and most appealing to us was Youtube. This is because of how widely spread the audience on here is, and how active and busy the website is. It is the largest video website currently on the internet.

Our second idea was to put our video on Facebook, which is currently the largest social networking site available, but more importantly, together in our group we have over 500 active freinds on the website, most of whome will be happy to comment and watch our film, which will in return give us great audience feedback.